I walk everyday to and from work. In doing so I cross busy streets all the time. Sometimes I wait for the light to turn green, other times I just walk across. What I noticed is that most people tend to follow when I’m the first to just walk a cross.  Once I commit it seems that others follow suit mainly because they didn’t have to be the guinea pig. They see that it’s safe to cross on my example, and then they also cross regardless of the color of the light. How social of them, I thought…

How do I carry this social reaction over to my websites and landing pages? It will be worth testing but it seems that there could be some success in utilizing Twitter and Facebook on landing pages and micro sites. Imagine how comforting is it to see images of people or friends that have just crossed the street that you are thinking about crossing.

In theory it sounds like a great idea. But like all things involved with conversion rate optimization, we need to test it.