Here comes the baseball analogy.

You are the Pitcher, the prospect is the batter and your website is the ball. Your goal is to pitch the perfect 90 mph fastball right down the middle of the plate so the batter can hit it out of the park.

Sounds easy right? But it’s not. There are two issues you’re going to run into. The first being the Batter having no idea what they are going to get when they visit your site. The second is you can’t yell out “Hey Batter, I’m throwing you one right down the middle, so hit it out of the park”.

It’s been mentioned in many industry blogs that you have about 5 seconds to show the batter what you’re throwing. So how do you make sure you are making the best out of your initial 5 seconds?

Doing the things below will greatly help:
1. Make sure your Value Prop coincides with the Ad they came from. Make it easy for the batter to connect the dots
2. Use a clean design with minimal distractions. Allow them to focus quickly.
3. Make the content easy to Scan and Read.
4. Finally make sure you take advantage of the design to draw the users eyes where they need to go.

Start with these things and you’ll be on your way to hitting your conversion rate out of the park.