It’s easy to get lazy with the things that we write about and content. It happens every day. Look at how you talk to friends and family. People we know seem to get a short hand of our vocabulary. We also start to make assumptions about what they know. As in example I got an email from John. The first [...]

At the start of the month I had the privilege of attending the conversion conference and I have to say I like where it’s going. For me CRO (Conversion Rate Optimization) is where SEO (Search Engine Optimization) was a few years ago. Companies are starting to realize that this is something they might need, yet don’t really know or understand why…

When it comes to conversion and optimization there seems to be a huge focus on getting the clicks to convert to leads. This is great because we all want more leads. But we don’t want more leads if it means a sacrifice in quality. You have to pay attention to the whole funnel. When you focus on optimizing a certain [...]

I walk everyday to and from work. In doing so I cross busy streets all the time. Sometimes I wait for the light to turn green, other times I just walk across…