So many sayings revolve around a circle; It comes full circle. What goes around comes around. So on and So on…. But how does it apply to you and your design? Take a look at the circle to the right. All users are in some portion or slice of the circle. 1. Discovery – This is where the user is [...]

Here comes the baseball analogy. You are the Pitcher, the prospect is the batter and your website is the ball. Your goal is to pitch the perfect 90 mph fastball right down the middle of the plate so the batter can hit it out of the park. Sounds easy right? But it’s not. There are two issues you’re going to [...]

Better Pages = Higher Conversion = More Ad Budgets = More Market Share

For landing pages we have to remember that it is all about the user. We are not building the site for our use and interaction, but for that of the user. So before we build out the form and function of the page we need to step back and take the users prospective. Remember it’s not about us. The user doesn’t have to be on our site, and that at all times they are just one click away from leaving.

The other week we did a guest post on Lead Critic about The importance of testing landing ages and improving your conversion rate. Make sure to check it out and let us know what you think: Read Here

At the start of the month I had the privilege of attending the conversion conference and I have to say I like where it’s going. For me CRO (Conversion Rate Optimization) is where SEO (Search Engine Optimization) was a few years ago. Companies are starting to realize that this is something they might need, yet don’t really know or understand why…

I’m sure some of you reading this want to shoot me at this point. But the general idea behind design is how amazing something looks. It’s always been about Sexy…

Really!?! That’s your biggest question and concern about your site!?! No wonder your site isn’t doing well…Learn about the four questions you should be asking.