So many sayings revolve around a circle; It comes full circle. What goes around comes around. So on and So on…. But how does it apply to you and your design? Take a look at the circle to the right. All users are in some portion or slice of the circle. 1. Discovery – This is where the user is [...]
It’s easy to get lazy with the things that we write about and content. It happens every day. Look at how you talk to friends and family. People we know seem to get a short hand of our vocabulary. We also start to make assumptions about what they know. As in example I got an email from John. The first [...]
Here comes the baseball analogy. You are the Pitcher, the prospect is the batter and your website is the ball. Your goal is to pitch the perfect 90 mph fastball right down the middle of the plate so the batter can hit it out of the park. Sounds easy right? But it’s not. There are two issues you’re going to [...]
Was having an IM chat with a good friend and colleague, when there was confusion on what was being said… got to love social media terminology. Should we all start embracing it? Is social terminology becoming so much a part of my life that it is working it self into my daily vocabulary? Is this the new txt shorthand? OMG [...]
Google announced the introduction of ACE, Adwords Campaign Experiments, a tool that is designed to help improve and test the effects of changes to keywords, bids, ad groups and placements.
Better Pages = Higher Conversion = More Ad Budgets = More Market Share
For landing pages we have to remember that it is all about the user. We are not building the site for our use and interaction, but for that of the user. So before we build out the form and function of the page we need to step back and take the users prospective. Remember it’s not about us. The user doesn’t have to be on our site, and that at all times they are just one click away from leaving.
The other week we did a guest post on Lead Critic about The importance of testing landing ages and improving your conversion rate. Make sure to check it out and let us know what you think: Read Here
At the start of the month I had the privilege of attending the conversion conference and I have to say I like where it’s going. For me CRO (Conversion Rate Optimization) is where SEO (Search Engine Optimization) was a few years ago. Companies are starting to realize that this is something they might need, yet don’t really know or understand why…
When it comes to conversion and optimization there seems to be a huge focus on getting the clicks to convert to leads. This is great because we all want more leads. But we don’t want more leads if it means a sacrifice in quality. You have to pay attention to the whole funnel. When you focus on optimizing a certain [...]
I walk everyday to and from work. In doing so I cross busy streets all the time. Sometimes I wait for the light to turn green, other times I just walk across…