How using the Circle could save your conversion
So many sayings revolve around a circle; It comes full circle. What goes around comes around. So on and So on…. But how does it apply to you and your design? Take a look at the circle to the right. All users are in some portion or slice of the circle. 1. Discovery – This is where the user is [...]
Web communication is a game of Semantics
It’s easy to get lazy with the things that we write about and content. It happens every day. Look at how you talk to friends and family. People we know seem to get a short hand of our vocabulary. We also start to make assumptions about what they know. As in example I got an email from John. The first [...]
Baseball and Conversion Rates
Here comes the baseball analogy. You are the Pitcher, the prospect is the batter and your website is the ball. Your goal is to pitch the perfect 90 mph fastball right down the middle of the plate so the batter can hit it out of the park. Sounds easy right? But it’s not. There are two issues you’re going to [...]
Social Media Terminology
Was having an IM chat with a good friend and colleague, when there was confusion on what was being said… got to love social media terminology. Should we all start embracing it? Is social terminology becoming so much a part of my life that it is working it self into my daily vocabulary? Is this the new txt shorthand? OMG [...]
